Keeping Forests as Forests
Why it matters and what we do.
We often think and talk about our forests as if they’re all the same. Our forests - young and old, big and small, public and private, urban and rural - thrive not just alongside each other but because of each other. With more than 800 species of tree spread over a billion forested acres, our forests are as diverse as the millions of people who work in and around them.
This diversity ensures we can meet the challenges we face today and tomorrow. To keep forests as forests, we respect and value them. For all the forests give us, we nurture them in exchange: working together as a sector of responsible stewards, planting and renewing after harvest and using every last part from root to branch to leaf to bark. Always innovating, ensuring thriving markets for wood and wood products, and investing in and supporting vital research and conservation. North American forests are places where business and leisure, innovation and conservation work together, forests where life can truly thrive.
We are committed to making choices that keep forests as forests. Get to know us, the places where we live, work, and play, and how we are shaping the future of North America’s forests.
Get to know North America’s forests from the ground up.