We are #forestproud.

We are a community committed to making choices that keep forests as forests. We work at family businesses, forest product companies, conservation and recreation organizations, universities, and government agencies. We are hikers and hunters, land owners and public servants, loggers and truck-drivers; architects, business owners and mill workers, tree-planters, researchers, carbon accountants, volunteers, foresters and students. We are you, because forests are our future. We work in, care about, and share a passion for forests and forest products and know we all have a part to play in solving our climate crisis. The #forestproud community is bigger than you might think.

What does #forestproud mean?

It's a question we get all the time.

#forestproud means different things for different people. And that’s a good thing. We all have a part to play in making choices that keep our forests as forests and helping make our neighborhoods, communities and lives better. If you live, work, or play in forests or with forest products, you are part of the #forestproud community.

The Partnership.

The North American Forest Partnership (NAFP) is the most diverse coalition aligned to tell the whole story of North America’s forests. Through engaging and compelling content that highlights the amazing work of this community, we are showing how our single greatest resource – our forests – are providing solutions to some of society’s most pressing challenges, such as waste, pollution, climate change and a growing dependence on non-renewable materials and fossil fuels and more. Our work connects the dots between forests - and all the benefits and products they provide - and the role they play in providing solutions to pressing societal challenges. We believe that if we take care of forests, they will take care of us.

Our Mission + Vision.

Our mission is to build awareness and support for keeping forests as forests to address a multitude of environmental and societal challenges, with a particular focus on fighting climate change.

Our vision is a world where future generations understand, appreciate, and value forests and all the products and benefits they provide, and are committed to protecting, conserving, and keeping them as forests to continue to provide these environmental, societal, and climate solutions.

The Platform.

#forestproud is the rallying point for this diverse coalition. Members and external collaborators come together to create and showcase on content that highlights the people, products, places and possibilities of this community when it comes to shaping the future of North America’s forests.

While content may be used by members for any number of occasions,

we are focused on using these stories to:

Build Pride with Existing Employees

To make them more effective and vocal ambassadors and educators for forests and their future. We all have a part to play in keeping forests as forests.

Attract New and Diverse Talent and Interest in the Sector

To showcase the future of forests, how to get involved in the sector, and ways we can address today’s and tomorrow’s challenges.

Provide Foundational Material About the Sector

For members and partners to communicate the sector's relevance and role as innovators and responsible stewards.

Connect the Dots

Between forests, and all the benefits and products they provide, how they make our daily lives better, and the role they play in providing solutions to pressing societal challenges.