The reason a lot of people do not recognize opportunity is because it goes around wearing overalls looking like hard work. – Thomas Edison
Innovation and new technology allow us to operate faster, safer, and more efficiently - creating new products and solutions for a society that is constantly on the move. Forest products manufacturing looks very different than it did 100 years ago.
But behind the fancy machines and the new technology - at the heart of these organizations – is a group of skilled, dedicated, and hardworking individuals who make it all possible.
A group who takes pride in their work creating natural, renewable, and sustainable solutions. A group that knows they're making a difference.
In that sense, nothing has changed at all.