Inspiring the Next Generation

 

 

 

We love seeing #forestproud make a real-world impact, and one recent project out of Wisconsin is a perfect example of what happens when content, education, and mission-driven organizations come together. 

Last fall, Into the Outdoors, an Emmy Award-winning “edutainment” series focused on outdoor and science education, teamed up with the Wisconsin Department of Natural Resources (DNR), the LEAF program (Wisconsin’s K–12 Forestry Education Program), the USDA Forest Service – Forest Products Lab, and the Wood Innovations Program to launch a new video series celebrating the importance of forests and forest products in our daily lives. 

Timed with Forest Products Month in October 2024, the series was designed to inspire young minds, support classroom learning, and raise awareness of how forests shape our communities and our future. 

Turning #forestproud Content into Curriculum 

One of the new episodes was directly inspired by our own #forestproud article, Wood Innovations: Shifting from Plastics to Planet. (Read the HERE)  The story was adapted for younger audiences and transformed into a dynamic classroom lesson tailored for elementary students, making abstract ideas accessible and exciting for kids. 

This type of translation from story to screen to school is exactly the kind of impact we’re proud to support. 

A Collaborative Mission 

Into the Outdoors began as a collaboration between Discover MediaWorks and the Wisconsin DNR, with a shared goal of getting kids away from screens and into nature. Over time, the partnership has grown, and today, it includes ongoing work to promote sustainable forestry, forest products, and the future of the forest workforce. 

According to the producers, the video series reached more than 800,000 viewers across traditional and streaming platforms, not including PBS distribution. The episodes and lessons were shared with hundreds of schools, educators, and students throughout the region via trusted education platforms such as the National Educational Telecommunications Association (NETA) and Stride, Inc. 

 

 

 

 

 

 

 

 

(Photo credit: Into the Outdoors) 

Supporting Classrooms and Communities 

Gina Smith, Resource Specialist for the Wisconsin Center for Environmental Education and the College of Natural Resources at UW–Stevens Point, shared: 

“Driven by our goal of enriching students and sustaining forests, LEAF was excited to create hands-on lessons for students of all ages to support the new Into the Outdoors Forest Products and Wood Education episodes. We’ve enjoyed sharing the episodes and lessons with over 6,000 Wisconsin educators via conferences, workshops, and our newsletter, the LEAFlet.” 

She added a quote from LEAF’s long-time DNR partner, Kirsten Held, who said it best: 

“Young people and natural resources are Wisconsin’s greatest assets. Together, we have the privilege of supporting the growth of both so they thrive and continue to support our state in the future.” 

Positive Feedback and Growing Impact 

Hailey Rose of Into the Outdoors noted the strong response from the education and forestry communities alike: 

“The response has been incredibly positive. The forestry community has embraced these topics, recognizing them as essential conversations for both current and future generations. Educators and students alike have found the content engaging and relevant.” 

She added: 

“Our team remains deeply committed to supporting the forest industry and is always seeking new partnerships with organizations and individuals who share our passion. Moving forward, we plan to focus on topics such as technology, workforce recruitment, environmental stewardship, and responsible forest management. We are proud to be part of the #forestproud community and look forward to continuing this important work.” 

Interested in seeing the lessons? View the curriculum bundle here 

 

 

 

 

 

 

 

 

(Photo credit: Into the Outdoors) 

Real-World Impact, Real Future 

Real-world impact is at the heart of what we do at #forestproud. We’re honored to collaborate with partners like Into the Outdoors, LEAF, and the Wisconsin DNR, organizations that are not only amplifying the value of forestry but also inspiring the next generation to see themselves as stewards of the land. 

Read more about this series and Into the Outdoors here 

Together, We Speak Forests, to inspire, to educate, and to grow the next generation of stewards. 

 

Shaping the Future of Forests: Spotlight 

At #forestproud, we are spotlighting the people who shape the future of forests, and an organization that embodies that commitment fully is the Sustainable Forestry Initiative (SFI) As SFI is celebrating their 30 year anniversary, we’re proud to celebrate their work as a driving force behind sustainable forestry across North America. 

Founded in 1994, SFI is a nonprofit organization tackling sustainability challenges both locally and globally. What makes SFI stand out is their people-centered approach. SFI brings together a diverse coalition of people, ranging from local communities and educators to Indigenous leaders, conservationists, and landowners. Together, they are building a future where forests and the people who depend on them thrive. 

 

Earlier this year, SFI hosted its annual conference in Minneapolis, MN, themed “Innovating for Forests and Communities.”  This gathering of thought leaders and changemakers across the sector focused on some of the most pressing issues facing forestry today. 

  • How do we build and support a future forester workforce? 
  • What does innovation look like for the future of our forests? 
  • How can communities be active partners in forest stewardship? 

Dan Lambe, SFI Board Chair, captured the spirit of the gathering in his remarks to first-time attendees:
“You are surrounded by friends, allies, peers, and they want to know you, they want to learn from you, they want to connect with you.”
He reminded everyone why this moment matters:
“It is the time for trees, it is the time for forests, and if there was ever a time for a conference like this, now is the time.” 

 

The conference was not just a reflection on where we are, it was a call to action on where we want to go, collectively. Attendees explored the intersection of technology and forestry, the importance of diversity in conservation, and the powerful role of Indigenous knowledge and leadership in sustainable forestry practices. 

One of the most inspiring takeaways from the event? Sustainable forestry is not just about trees; it is about people. It is about educators inspiring future foresters. The Tribal Nation's leading with centuries of wisdom. The landowners who steward their forests for the next generation. Innovators who are finding new ways to make forestry more resilient and equitable. 

And it is about the rising generation, those just beginning their careers, ready to lead. Sébastien Niemi, Forestry Liaison Specialist for the Michipicoten First Nation, spoke directly to youth delegates with a powerful reminder:
“The phrase 'standing on the shoulders of giants;’ that’s you. You have the power to help people see further than they could before.” 

We are grateful to have SFI as a partner and sponsor in this work. As they celebrate three decades of impact, we look forward to the next chapter, one that continues to center communities, elevate diverse voices, and champion sustainable solutions for people, products, and planet. 

You can learn more about SFI's conference and see highlights here: https://forests.org/2025-sfi-ac-highlights/ 

 

Wood Innovation: Building a Sustainable Future from the Forest   

At #forestproud, we see wood innovation as more than just progress. It is a pathway to stronger communities, resilient economies, and a healthier planet. Through the U.S. Forest Service’s Wood Innovation Program, forward-thinking projects that open new markets, spark job growth, foster education, and advance sustainable forest management. As a proud partner of the Wood Innovation Grant Program, #forestproud is helping share these stories, highlighting how innovative wood products are making real-world impacts and bridging the gap between forestry and the wider public. Together, we are demonstrating the power of forests to shape a more sustainable tomorrow.  

What Is Biochar? A Climate Solution Rooted in Forest Innovation  

Biochar is an age-old practice with powerful new potential. Biochar is essentially charcoal, but instead of burning it for heat, it's used as an agricultural, industrial, and environmental treatment material where it stores carbon for thousands of years. Created by baking biomass such as dead trees, forestry waste, or crop residues without enough oxygen for combustion , biochar transforms waste that would otherwise be discarded or burned into something valuable: a stable product that can be used to improve soil quality, remove pollutants from water, improve concrete, and more. This zero-waste solution does not just repurpose biomass; it redefines it as a tool for climate resilience, agricultural productivity, and circular economic development.

With roots in ancient agricultural practices, biochar is gaining traction across the country and the world, enhancing soil health, protecting water quality, and driving rural economic development. Through partnerships and innovation, the United States Biochar Initiative is helping build a future where waste has value and forests are part of an economic and climate solution.

 

 

 

 

From Risk to Resource: Tackling Forest Waste

Across the U.S., forests are facing mounting pressures, from changing weather patterns and invasive pests to a century of fire suppression that’s left many landscapes overcrowded and debris filled. In areas where communities meet forests, the buildup of dead trees and underbrush significantly increases wildfire risks. Every year, different agencies remove millions of tons of excess woody material through thinning and restoration efforts. But without productive use, much of it is burned on-site, adding cost and releasing harmful pollutants. Worse, without markets for this material, many projects simply do not happen, increasing the risk of catastrophic wildfires.

Biochar offers a practical, forward-thinking solution. By converting excess forest material into a stable, soil-enhancing product, communities can turn a high-risk byproduct into a high-value resource. Scalable technologies, from mobile kilns to community-sized units, make it possible to use this material locally or bring it to market, supporting healthier landscapes and stronger rural economies.

Beyond reducing wildfire risk through biomass removal, biochar can be used in post-wildfire restoration to rebuild soil health in burned landscapes. Its porous structure helps retain water and nutrients in degraded soils, which supports regrowth and reduces erosion in fire-affected areas. Similarly, biochar applications can improve stormwater management by filtering runoff and protecting nearby waterways from sediment and pollutants, making it a valuable tool for both forest and community resilience.

From Storm Debris to Soil Booster: A Biochar Success Story in Haywood County

In western North Carolina’s Haywood County, local officials and farmers are putting biochar to work in a powerful new way. After Hurricane Helene and Tropical Storm Fred left behind massive amounts of wood debris, the county partnered with private industry to bring in a mobile machine that turns downed logs and branches into biochar. This innovative approach reduced the volume of material headed to landfills or burn piles and created a value-added product that is now helping local farmers improve their soil health and water retention.

Biochar enhances soil by increasing its ability to hold nutrients and moisture, critical factors for crops recovering from storm impacts and variable weather. Farmers using biochar report healthier plants in increased yield, improved drought resilience, and reduced need for fertilizers, making their land more productive and sustainable over time.

The project is a strong example of how communities can use wood waste recovery and small-scale biochar production to support landowners, manage wood waste, and keep forests and farms productive. Rather than letting storm debris become a liability, Haywood County has transformed it into a local asset, displaying how wood innovation can strengthen both environmental and economic resilience. Read more on this story HERE.

Highlighting the United States Biochar Initiative

The United States Biochar Initiative (USBI) plays a vital role in advancing biochar innovation nationwide through education, advocacy, and support for projects turning wood waste into valuable resources. Their work is focused on developing markets for biochar in the agricultural, industrial, and environmental sectors by providing education, training, and supporting demonstration projects.

Keep an eye out for our upcoming #forestproud vlog, where we will dive deeper into USBI’s efforts, explore the expanding potential of biochar, and share stories from the people making a real impact on the ground. Together, we are highlighting innovations shaping a more resilient future.

Read more about USBI HERE.

All photos courtesy of the United States Biochar Initiative.

Powered by the Society of American Foresters, #forestproud is a storytelling and outreach initiative and is supported by a coalition of organizations, partners, and people working together to amplify the impact of forests in our everyday lives. We connect people to the role forests play in supporting jobs, building strong communities, advancing sustainable products, and inspiring a better future.

Fuel for the Future

 

#forestproud explores how New England states are utilizing forest waste to fuel the future

At #forestproud, we build connections to those beyond the sector through results-based communications and projects that impact generations of forest stewardship. We focus on how forests shape lives, solve societal challenges, and bring people together in pursuit of a better climate future.

Through values-aligned partnerships and even single-dollar donations, we open doors to a deeper appreciation for forests, forest careers, and forest products. Our support fuels storytelling that captivates, projects that inspire, and pathways that welcome those beyond the sector into meaningful dialogue and action.

The future of renewable energy is rooted in our forests.
Our new bioenergy film project is shedding light on how forest-based bioenergy is powering communities, creating jobs, and driving innovation. In partnership with the USDA Forest Service's Wood Innovation Grant Program, this powerful documentary explores the economic and environmental benefits of a thriving bioenergy sector, featuring real-world examples of sustainable energy solutions.

“The USDA Forest Service Wood Innovations Program strengthens forest sustainability by advancing markets for wood products and energy to support active forest management, reduce wildfire risk and support rural jobs. Through grants, it encourages traditional wood,” said Brian Brashaw, USFS assistant director. “Community Wood Grants fund wood energy systems and innovative product facilities, boosting local economies. The Wood Products Infrastructure Assistance grant helps processing facilities grow, ensuring they can handle byproducts from federal and tribal restoration efforts, essential for both forest conservation and economic development.”

The U.S. Forest Service (USFS) Wood Innovation Program plays a pivotal role in aiding these projects that not only drive new market opportunities but also create jobs, educate the next generation, and contribute to environmental stewardship. #forestproud is partnered with the Wood Innovation Grant Program to amplify the message of sustainable forest management for the production and potential of innovative wood products to help people and the planet. We’re telling success stories, documenting real impact, and connecting the sector to those beyond the world of forestry about the value of forests as forests.

“Vermont leads the nation with our advanced wood heating efforts. Using wood heat has been a way of life in Vermont for generations. Currently, one in six Vermont students attends a school heated with wood, and more than 25% of the state's thermal energy needs are met with wood. Wood energy advocates in Maryland are working to build and expand their wood energy supply chain, and Vermont has been a helpful resource in their efforts. The tours we hosted have enabled Marylanders to visit Vermont facilities using advanced wood heating systems, speak with experts about installation and maintenance, and learn about the wood energy supply chain.” Oliver Pierson, Director of Forestry, Vermont Division of Forests, Department of Forests, Parks, and Recreation

In 2024, research conducted by Growth Energy states that the U.S bioeconomy directly supported almost 644,000 jobs in the US and contributed almost $210 billion to the U.S.

“The wood energy supply chain encompasses the entire process of producing wood-based energy, from tree planting, forest to final consumption by different types of wood energy using facilities. It includes harvesting, drying, bundling, packaging, transport, and utilization of wood fuel, which plays a vital role in local energy markets by providing renewable energy for heating, cooling, and combining heat and electricity generation,” said Brashaw. “Wood energy is an important source of domestic energy, it is American-grown, provides 24/7 Baseload power, it’s a source of local energy and important for our national security. It provides a market outlet for timber or forest products production leftovers.”

Click HERE to view the full bioenergy film!

Innovative solutions to forest resources are a circular method of supporting sustainable forest management for people, products, and planet. By utilizing wood waste and turning the byproduct into a viable fuel product helps communities, the local economy, the local workforce, and local forests, which ultimately helps the planet. We are #forestproud to support the continued implementation and advancement of wood products and will have more exciting and inspiring stories from USFS Wood Innovation Grant Program recipients that are making a significant impact in lives, through forests, for good.

 

The Wood Behind the Music 

 

 

 

 

 

 

 

How Musical Instruments Are Forest Products 

Many of us grew up playing an instrument in school, or we enjoy listening to our favorite songs, but have you ever stopped to think about the wood that makes those instruments sing? Every note, every beat, and every chord is shaped not just by the craftsmanship of the instrument but by the type of wood used to create it. 

For drummer Cody Britton, a long-time supporter of #forestproud, the connection between music and forests is deeply personal. Having spent years playing and appreciating the unique sounds of different woods, Cody knows firsthand that the wood used in musical instruments has its own story to tell. It’s a reminder that music, just like the forests, is alive with history, culture, and sound. 

Drumsets 

"Wood is more than just a material—it’s the heart of so many instruments," he says. Cody explains that drumsticks are made from sturdy woods like hickory, oak, and maple. Hickory is the most popular because of its flexibility and strength—it can handle the heavy impact of drumming without breaking. "It’s like the workhorse of the drum world," Cody says. His own drumsticks are made from hickory, and they’ve been with him through countless jam sessions. The history of drumsticks is rooted in forestry, and the woods chosen impact everything from the feel in your hands to the sound you hear on the drum. 

When it comes to drums, Cody’s set is a mix of different woods. "My drum kit is made of bubinga and birch," he shares. "Bubinga provides a rich, deep tone, while birch makes the sound more resonant and brighter." Drums are created by layering plies of wood; each layer adds to the character of the sound. Bubinga, a dense African wood, gives a lower, fuller sound, while birch lightens things up with its sharper, more vibrant tones. “It’s all about finding the right balance, just like finding harmony between the forest and the products it provides," Cody adds. 

Pianos 

His love for wood extends beyond just drums. He also appreciates how wood plays a role in pianos. Pianos are a symphony of woods, and their soundboard is typically crafted from spruce, known for its elasticity and resonance. Cody reflects, "The frame is usually made from hardwoods like mahogany or oak for strength, but it’s the spruce soundboard that really gives a piano its voice." He notes that each piece of wood contributes to the overall tone: fir for the keys, mahogany for the frame, and spruce for that distinctive piano sound. "Instruments are rarely made from just one type of wood—it’s the diversity that makes the music come alive." 

How Different Species Shape Sound 

The story of wood in music is all about tone. Each species has its own unique contribution. Cody’s own cherry snare drum, which has been passed down from his uncle, is a prime example of how wood affects tone. "It’s made from cherry and maple, and the sound is sharp, like an axe cutting into a log. It’s rich in mid-to-low tones but has a crack that stands out." The unique combination of cherry and maple produces a sound that’s both warm and punchy, a reminder of how every wood species brings something different to the table. 

But he knows that wood doesn’t just shape the sound; it impacts the durability and longevity of the instrument too. "Heavier, denser woods like oak and bubinga last longer, but your climate matters too. Humidity can warp wood, so keeping instruments in a controlled environment is key." Many musicians, including Cody, use dehumidifiers to maintain the ideal conditions for their instruments, ensuring that the wood doesn’t lose its quality over time. 

Why This Matters 

Having a passion for playing music connects Cody deeply to the #forestproud community. "Wood is such an integral part of the music we love, and it’s important to recognize that it comes from our forests," he says. By understanding the relationship between music and forestry, we can appreciate the value of sustainable forest management, ensuring that future generations of musicians will have the materials they need to create beautiful sounds. 

Thank A Forester 

Society of American Foresters’ #ThankAForester campaign is highlighting the many ways that foresters provide for us are not just with paper and timber, but with the raw materials that bring music to life. Many people don’t realize that the instruments they play are forest products. Whether it's the drumsticks in your hands or the piano keys under your fingers, wood from sustainable forests is what makes it possible to create music that lasts a lifetime. 

Next time you hear a drumbeat or a piano chord, remember that it’s more than just an instrument; it’s a testament to the forests and foresters that make it all possible. Through #forestproud, we honor those connections and continue to spread awareness about how our forests sustain not only the environment but also the arts. 

Show us your/you’re #forestproud

Being #forestproud is no walk in the park, pun intended. It extends much further than just showing awareness for trees and forests. It is showing awareness for the people, products, planet, and all the commodities that you use in your everyday life that are a result of forests! This can be from toilet paper, pencils, maple syrup, furniture, and much, much more!

In collaboration with the Society of American Foresters' 125th anniversary, we are highlighting and showcasing how the everyday activities and efforts make you #forestproud and raise awareness for the sector.

How can you be involved?

Be sure to follow us on our social media platforms and our hashtags:

@forestproud on Instagram, Facebook, and LinkedIn

@americanforesters on Instagram

@Society of American Foresters on Facebook and LinkedIn

#forestproud #thankaforester

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Share your photos with us to show how you are #forestproud, whether it be your career, trees planted around your city, or the sustainable wood you use in your home. Or simply because you believe that forests are crucial for clean air and water and provide for our quality of life. Share with us how you are #foretsproud, and we will feature you on our social media and website.

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Powered by the Society of American Foresters, #forestproud is a communication effort dedicated to building awareness and showing support to the forestry, natural resource industries and all the ways forests benefit the planet.

Have questions or content to share? Email us at Info@forestproud.org Want to help support #forestproud’s efforts of connecting the sector to those beyond – Donate HERE.

March 28th, 2025

Wood Innovation: Empowering Communities, Strengthening Economies, and Protecting Our Planet 

At #forestproud, we believe that innovation in wood products has the power to shape a brighter, more sustainable future for our communities, economy, and planet. The U.S. Forest Service (USFS) Wood Innovation Program plays a pivotal role in aiding these projects that not only drive new market opportunities but also create jobs, educate the next generation, and contribute to environmental stewardship. #forestproud is partnered with the Wood Innovation Grant Program to amplify the message of sustainable forest management for the production and potential of innovative wood products to help people and the planet. We’re telling success stories, documenting real impact, and connecting the sector to those beyond the world of forestry about the value of forests as forests. 

The Role of Wood Innovation in Today’s World 

Wood is more than just a building material—it's a symbol of sustainability and a cornerstone for a strong economy. Thanks to innovative advances in wood technology, we're seeing a shift toward using wood products in new and exciting ways. From cross-laminated timber (CLT) to bio-based materials, these innovations are transforming the construction, manufacturing, and energy sectors.  

The USFS Wood Innovation Program is helping accelerate this transformation. By providing funding, resources, and technical expertise, the program supports the development of new wood products, processes, and markets that benefit communities across the country. Since its inception, the program has helped foster a robust market for wood products while creating jobs in rural and underserved areas, thus supporting local economies. 

Education and Training for the Future 

Innovation in wood products goes hand-in-hand with education. The USFS Wood Innovation Program ensures that future leaders in the industry are equipped with the knowledge and skills they need to push the boundaries of what’s possible with wood. By partnering with universities and research institutions, the program helps foster research that will shape the future of wood products. 

For example, the University of Washington’s Integrated Design Lab, supported by Wood Innovation funding, collaborates with architects and engineers to explore how wood can be used in multi-story buildings, reducing carbon footprints and construction costs. The educational programs and research initiatives supported by the Wood Innovation Program are creating a pipeline of talent for the growing wood innovation sector. 

Supporting Sustainable Communities and the Planet 

Wood innovation doesn’t just benefit businesses—it also contributes to sustainability and environmental resilience. Using wood as a substitute for more energy-intensive materials like concrete and steel can help reduce pollution. 

In communities like those in the Appalachian region, where sustainable forestry practices have been implemented through Wood Innovation projects, there is a renewed focus on managing forests in ways that protect biodiversity while providing jobs and ecosystem services. This approach strengthens local economies, ensures the long-term health of forests, and helps the planet. 

A Growing Market for Wood Products 

The market for wood-based products continues to expand. This year, #forestproud is working with the Wood Innovations Program and its grant awardees and partners on several powerful features depicting how real-world solutions are solving major issues. One project has us working closely with several states in New England that have incorporated wood fuel (also called bioenergy) into their energy processes for communities. Another project takes a look at how a breakout business is changing the game of housing construction with sustainable wood products for new and renovated homes. We follow Northern Forest Center as they take a historical home, pair it with TimberHP’s wood-based insulation product, and local wood crafters to return a home to its original beauty and solve a housing need for local residents. That’s not all – we'll be documenting and telling stories all year about the power of wood being used in unique and genius ways that give back to people and planet. 

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5 Earth Day Pledges We Love 

How Forests, Wood Products, and Sustainability Pacts are Shaping the Future of Eco-Conscious Brands 

As the world moves toward a more sustainable future, terms like carbon neutral, net-zero emissions, and sustainability goals are becoming part of everyday conversations in both consumer and corporate spaces. But what do these terms actually mean? 

  • Carbon Neutral refers to the balance between the amount of carbon emitted into the atmosphere and the amount removed or offset, resulting in a net-zero carbon footprint. 
  • Net-Zero Emissions means that a company or product reduces its emissions to the point where the remaining carbon is offset or neutralized, often through projects such as reforestation or carbon capture. 
  • Sustainability involves practices that maintain the health and balance of natural systems, ensuring that resources are available for future generations. 

While these concepts can sometimes feel abstract, the connection to our forests and wood products is both clear and impactful. Forests are natural carbon sinks, absorbing carbon dioxide from the atmosphere and storing it in biomass and soil. Sustainable forest management helps maintain this role, while wood products, when sourced responsibly, store carbon for the duration of their life cycle. By integrating forest-based materials and products into manufacturing processes, companies are not just reducing their carbon footprint—they're contributing to a larger, sustainable ecosystem. 

When checking out brands that are making sustainability promises, ask yourself: 

  • Are they choosing responsibly sourced materials and making eco-friendly products? 
  • Are they open about how they’re actually measuring and sticking to their sustainability goals? 
  • How do their actions help forests, reduce carbon emissions, or support a circular economy? 

These are the kinds of questions that help you make informed, sustainable choices. It’s about supporting brands that care as much about our planet as you do. Choosing companies that take sustainability seriously is a #forestproud choice—and that’s something to feel good about!  

Here are five companies that are leading the way, showing how forest-based products and sustainable practices are key to hitting their environmental goals: 

Timberland: Sustainable Materials and Carbon Neutral Goals 

Timberland has made a bold commitment to achieving carbon neutrality by 2030. A key part of their strategy involves using sustainable materials like responsibly sourced wood, recycled rubber, and renewable energy in production. One of their standout initiatives is the GreenStride™ soles, made from a 75% renewable material blend that includes natural rubber and sugarcane. In addition, Timberland is focusing on forest restoration efforts, further strengthening the role of forests in carbon sequestration. Their commitment to sustainable footwear reflects how the wood products industry can help meet carbon goals, proving that even fashion can be part of the solution. 

Read Apple’s Pledge: Apple Sustainability 

General Electric (GE): Wind Power and Aviation Efficiency 

General Electric (GE) has long been at the forefront of renewable energy, and they are now taking steps to achieve net-zero emissions by 2050. GE’s Haliade-X Offshore Wind Turbine is an example of how forest-based and sustainable products contribute to carbon reduction by using recycled materials and lowering carbon emissions. Additionally, GE’s LEAP jet engines are improving fuel efficiency, cutting emissions, and moving toward sustainable aviation. By investing in innovative technologies that reduce the carbon footprint of energy and transportation, GE is showing how large industrial players can lead by example. 

Read Timberland’s Pledge: Timberland Sustainability 

Apple: Circularity and Carbon Neutral Products 

Apple has committed to becoming carbon neutral across its entire product line by 2030. Their approach includes using 100% recycled aluminum in products like the iPhone and recycling rare earth elements in the new iPhone models. Apple’s environmental goals extend to its packaging, with many products now using 100% recycled and recyclable materials. The company is also looking at how wood-based materials can replace plastics in packaging. Apple’s commitment to using renewable energy in its manufacturing and its continued focus on the sustainable sourcing of wood further exemplifies the potential for wood products to be integral in a carbon-neutral future. 

Read Apple’s Pledge: Apple Sustainability 

General Electric (GE): Wind Power and Aviation Efficiency 

General Electric (GE) has long been at the forefront of renewable energy, and they are now taking steps to achieve net-zero emissions by 2050. GE’s Haliade-X Offshore Wind Turbine is an example of how forest-based and sustainable products contribute to carbon reduction by using recycled materials and lowering carbon emissions. Additionally, GE’s LEAP jet engines are improving fuel efficiency, cutting emissions, and moving toward sustainable aviation. By investing in innovative technologies that reduce the carbon footprint of energy and transportation, GE is showing how large industrial players can lead by example. 

Read GE’s Pledge: GE Sustainability 

IKEA: Circular Design and Responsible Sourcing 

IKEA has set a bold goal to become climate-positive by 2030, a pledge that includes shifting to 100% renewable or recycled materials across their product line. The company is already using recycled wood in many of its furniture pieces, ensuring that products are not only responsibly sourced but that they remain valuable at the end of their life cycle. One of IKEA’s standout products, the KUNGSBACKA kitchen fronts, uses recycled PET plastic and recycled wood, directly contributing to a more sustainable, circular economy. IKEA’s investment in forest restoration and responsible wood sourcing is a key part of their sustainability strategy. 

Read IKEA’s Pledge: IKEA Sustainability  

Mercedes-Benz: Carbon Neutral Vehicles and Circular Manufacturing 

Mercedes-Benz has pledged to achieve carbon neutrality by 2039, and they are integrating sustainable materials like recycled plastics and wood-based bioplastics into their production processes. Their commitment to electric vehicles like the EQ Series plays a significant role in reducing emissions in the automotive sector. Mercedes-Benz also partners with suppliers who are committed to sustainable forest management, which aligns with their broader goals of reducing reliance on fossil materials and supporting reforestation efforts. The integration of wood-based materials in car interiors further connects their work to the wood products industry, proving how sustainability in materials can support ambitious carbon goals. 

Read Mercedes-Benz’s Pledge: Mercedes-Benz Sustainability 

Forest products + Corporate sustainability = #forestproud 

As more companies realize the power of forest-based solutions, they’re tapping into the benefits of sustainably sourced wood, renewable materials, and forest restoration initiatives. These businesses are stepping up to the plate, showing that forests and wood products are essential to meeting carbon-neutral and net-zero emissions goals. 

Looking ahead, it’s clear that wood products and forests will continue to play a huge role in helping companies meet their environmental goals. The #forestproud movement is gaining momentum, and we’re excited to see these sustainable pledges grow and shape the future of eco-conscious brands. Together, we’re creating a better, greener world—one forest product at a time! 

 

In the quiet depths of the forest, where trees stand tall and rooted in the earth, Terrel Jones finds a reflection of herself. As an artist with a profound connection to the natural world, she doesn’t just paint trees, she brings them to life. Terrel’s love for trees is more than a visual appreciation; it’s an emotional bond; woven into every brushstroke and every piece she creates.

Raised along the western coast of Washington and the forests of Montana, Terrel's childhood was spent immersing himself in the beauty and serenity of nature. The outdoors became her canvas long before she picked up a paintbrush, and those formative experiences continue to influence her art. Her “Timeless Trees” collection captures more than the outward beauty of trees—it peels back their layers to reveal their soul. Terrel's art delves into the textures of bark, the intricate patterns of roots, and the life-giving energy coursing through the tree’s phloem, connecting us to nature in a way few artists can.

But the connection doesn’t stop there. Trees led Terrel to another important relationship in her life—her husband, Ken Stephens, a forester. Ken’s knowledge and insight into forestry have been invaluable in shaping her art. He’s a muse and collaborator, giving her the tools and inspiration to push her artistic boundaries. His understanding of the forest's intricate ecosystems opened her eyes to new ways of seeing and expressing nature in her work.

Her work doesn’t just entice you to look at a tree—it invites you to feel it. She describes her paintings as a direct reflection of her own experiences with trees: a source of security, peace, and stability. And just like how trees connect with the earth, Terrel’s art draws a line between nature and humanity, showing us how intertwined we truly are with the natural world.

Terrel’s “Timeless Trees” collection even takes us inside the tree.-Through abstract interpretations of this cellular design, Terrel is bringing together the organic and the human-made, blending the natural world with her artistic expression. Incorporating real materials from the forest into her art, Terrel uses wood panels and cedar tree rounds, which her husband kindly prepares for her, giving her pieces a grounded authenticity. In one of her pieces, Terrel explores the phloem—the tissue that transports nutrients through the tree. "I stumbled upon images of phloem sections while researching forestry and was drawn to their organic patterns, which to me looked like fabric," she explains. "The textures and colors became a focal point in my work, where I could combine natural forms with human-made expressions."

Recent studies have shown that nature and art can significantly improve mental and emotional health. A 2019 report by the American Journal of Public Health found that art, when combined with time spent in nature, helps reduce stress, anxiety, and depression. The sight and feel of trees, as seen through Terrel’s work, offer a restorative experience for viewers, connecting them to nature in a way that rejuvenates the mind and spirit.

Nature’s beauty, as embodied in Terrel’s artwork, is not just about the external beauty of trees; it’s about the internal impact they have on our lives. Art and nature collide in a way that nurtures both the soul and the environment, highlighting the importance of conservation, clean air, healthy soil, and the vital role trees play in sustaining our planet.

Through her work, Terrel Jones doesn’t just paint trees, she breathes life into them, reminding us all of the crucial link between nature, art, and humanity. Her work resonates with #forestproud’s mission, illustrating how forests shape not just the environment but the emotional and psychological landscapes of those who connect with them.

So, if you’re looking for a reminder of why we all feel so drawn to trees and nature, Terrel’s art will hit you right in the feels. Her work is a beautiful representation of how trees give us more than just oxygen—they offer us emotional grounding, too.

Want to hear Terrel’s thoughts directly? Explore her world of “Timeless Trees” via her website and check out her podcast interview with Voice of the Wild Earth Podcast on Spokane Public Radio, where she dives into how trees shape both her art and her life. Check out the podcast here! (Interview starts at 3:15 timestamp) Source: The Connection Between Art, Healing, and Public Health: A Review of Current Literature | AJPH | Vol. 100 Issue 2

Source: The Connection Between Art, Healing, and Public Health: A Review of Current Literature | AJPH | Vol. 100 Issue 2

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Meet Kayla Stuart

 

 

Being #forestproud can mean being committed to keeping forests as forests, being climate-positive, rethinking our future in terms of carbon, and reconnecting people to the forest. Kayla Stuart began her career as a nurse while juggling the roles of being a single mom. Her daughter’s continuous battle with asthma is what led Kayla to look beyond the medicine. She wanted to learn the natural benefits that being outdoors and in nature had on the body.  

In 2021, Kalya left the security of her nursing job and the career she had built for herself and enrolled in the University of Tennessee to embark on her #forestproud journey.  

Kayla started working at The Works Inc. in Memphis, Tennessee, an organization dedicated to addressing food access, regenerative initiatives, and housing. There, she was striving to help give communities of color opportunities in green spaces. While working with 12 students in the program, Kayla was able to provide them with unique opportunities, such as camping and woodworking.  

She was then able to help build the curriculum to continue the organization's work in education after she left. “I think we as forest stewards and forestry professionals and students of natural environment should operate like we are carrying for the oldest living organisms on land.” This is the message she gave to students and members of the program when introducing them to natural resources.  

Working in Memphis then led Kayla to her research project at the University of Tennessee. She is working to study the specific characteristics that community members face when seeking careers in green spaces. She is also the program director for the Tennessee Champion Tree Program. 

In 2024, she began working with Job Corps in the Appalachian region, focusing on underserved and underdeveloped communities and students in the foster care system to help them become aware of forestry and the environment. The overall goal of the program has been to grow these students into forestry and conservation professionals. “Focusing on understanding how people who come from one space and into a natural resources position view the industry.” 

When Kayla was asked what #forestproud meant to her, she said, “Thinking about all the wildfires in Helene that affected western Carolina and Eastern Tennessee and my own personal journey, I hope the forest is proud of me.”  

If you are interested in furthering your education in forestry and natural resources and want to attend a program like Kayla's, check out the programs the University of Tennessee offers at their School of Natural Resources  

Want to help a give a student a pathway to success in the forestry industry? Check out and give to the various scholarships and grants SAF offers to students looking to further their educational and knowledge in the forestry profession. Give to SAF   

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