Climate Tech
Rethinking Our Carbon Future
Carbon + Climate Change, Forest Management, Forest Products

Carbon Credits | silver bullet or a helpful tool?

A California Case Study

As savvy forest folks, we've followed the rise of Net-Zero climate commitments for a while now, and explored the critical role forests and forest products play in helping people, countries, organizations, and multinational brands alike meet their goals.

In addition to being able to trace potential solutions back to forests and forest products, the current wave of Net-Zero commitments has another thing in common: a lack of specificity on how they are going to get there. Just as there is no 'silver bullet' solution to climate change, there is no single answer to Net-Zero, and by extension, no prescriptive path on how to invest in forests to help us reach those goals.

So to better understand how forest investments fit into these plans, we looked at the University of California. Back in 2013 - way before Net-Zero was cool - they were among the first to make a commitment to be carbon neutral by 2025.

Looking at their latest sustainability report (2019), the University has made substantial investments into solar energy, electric vehicles, carbon neutral buildings, and innovative tools that turn food waste into energy. The result?

A 15% reduction in greenhouse gas emissions from 2013.

Now, considering the size of the school and the fact that in the last seven years they've added 46,000 students, this is a significant accomplishment. But it is a long way from zero.

According to a report conducted by the University in 2017, the biggest barrier to reaching their goal is the natural-gas-powered plants responsible for heating and cooling its campuses, which together account for 65% of the school's total emissions. Initial estimates to overhaul the plants and convert them to electric were north of $3 billion -- and even if the University had the money, it would not change the fact the California's electric grid still relies heavily on fossil fuels.

Enter carbon credits and offsets.

Carbon Credits & Offsets

In an interview with the Washington Post, Barbara Haya, a climate policy researcher at the University of California, explained why after the 2017 report they started looking at carbon offsets: "The whole concept of offsets is to create a dynamic where organizations and individuals can pay someone else to reduce emissions in order to cover emissions they can't reduce themselves."

The concept is simple, however, the market and dynamics around offsets can be tricky, particularly when it comes to forests - which Haya said accounts for more than half of the offset projects out there.

While the number of mandatory offset markets are growing - government-backed programs that place strict limits on greenhouse gas emissions and allow members to buy credits or offsets from independently verified projects, e.g. forest conservation - the majority of projects still come from voluntary offset programs.

Voluntary carbon offset markets work much the same way, but without the regulatory oversight. In that sense, the market can be kind of like the wild west and there are more than enough examples to point to of organizations failing to do their due diligence before investing. That being said, the principles - as explained, explored, and eventually implemented by the University of California - are still sound.

Driven largely by growing corporate demand to offset emissions (read: increasing number of Net-Zero goals), the vast majority of the credits retired in 2021 - some 20 million credits - were focused on forest protection.

Types of Forest Carbon Credits

I know what you're thinking. Are there other types of forest carbon credits out there besides just protecting forests? YES! According to North Carolina State University, there are three generally accepted project types that produce carbon offsets:

1. Afforestation / Reforestation
2. Avoided Conversion
3. Improved Forest Management (IFM)

The first is pretty self-explanatory and typically includes projects focused on restoring tree-cover to previously non-forested lands. Avoided conversion projects focus on preventing the conversion of forested land to non-forested land, i.e. keeping forests as forests, not as parking lots. The last - Improved Forest Management - is actually the most common credit type in the California carbon credit market. These projects involve land management activities that increase, or at a minimum maintain, the current level of carbon stocking in a forest.

Each one of these has a role to play, and depending on the circumstances, can be a powerful tool when it comes to mitigating emissions and improving our climate.

A Win-Win-Win

When it comes to carbon credits and offsets, it is important to think of them less as a "get out of jail free card" and more as another tool in the toolbox. We know that healthy markets and strong demand for forest products are critical to incentivizing landowners to keep forests as forests.

We also know that as more and more companies and organizations look to reach their Net-Zero goals, they are going to run into "$3 billion natural-gas-powered plant" problems, where carbon credits and offsets are the best viable option.

In that sense, carbon credits and offset markets can be a win-win-win for companies, landowners, and the climate. Companies can offset their most challenging emissions, landowners can be further incentivized to keep forests as forests, and we can collectively begin to move the needle in the right direction for the climate.

Now, obviously, carbon credit projects and offset markets are far more complex than how they've been explained here - the devil is always in the details. But what the University of California Net-Zero efforts show us is that forests are a flexible solution to carbon and climate challenges. They provide solutions for everything from renewable energy (bioenergy) and green building (mass timber), to sustainable packaging (forest products) and carbon offsets (forest management).

TL;DR Forests are shaping up as heavy favorites to be the all-stars of Net-Zero commitments.

- The #forestproud team

Climate Tech
Rethinking Our Carbon Future
Carbon + Climate Change, Forest Management, Forest Products

Welcome to the Age of Decarbonization

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Climate Tech
Rethinking Our Carbon Future
Carbon + Climate Change, Forest Management, Forest Products

Netflix + Net-Zero

Climate solution or no? It's complicated

In March 2021, Netflix became the latest - and perhaps one of the most visible - global brands to announce their Net Zero carbon and climate goals.

The plan - dubbed 'Net Zero + Nature' - outlines how the streaming behemoth plans to eliminate its 1.3 million metric ton carbon footprint by 2022. It includes both physical production of Netflix films and series (about 50% of the overall footprint) as well as corporate operations (e.g. office space), purchased goods (marketing), and the delivery of goods via internet cloud providers.


Credit: Wired Magazine / Getty Images

The plan, much like others before it, focuses on three items:

1. Reducing emissions.
2. Investing in projects that prevent carbon from entering the atmosphere.
3. Investing in projects that remove carbon from the atmosphere.

So, what's that special about the Netflix announcement?

Well, Netflix did release data that suggests one hour of streaming on the platform is the carbon equivalent of driving a standard car a quarter of a mile, which is a pretty cool stat.

"One hour of streaming on Netflix is the carbon equivalent
of driving a standard car a quarter of a mile."

But, aside from that less than stellar news for us binge watchers, as a one-off climate announcement, there is very little that is special about the plan. What is interesting is looking at the trends that start to emerge as we consider this announcement in the larger context of Net Zero commitments made over the last 18 months, and how all of these organizations are planning to reduce, mitigate, and offset their carbon footprints.

Not a Flash in the Pan

In January, we highlighted an article from the United Nations that reported a 300% increase in Net Zero commitments in 2020. A report released by PriceWaterhouseCoopers (PwC) in February (2021), shows that just 8% of the worlds largest companies - as represented by the Global Fortune 500 Index - have pledged to become Net Zero.

If you're a glass half-empty kind of person, you might look at this and say these commitments are just a trend. If you're a glass half-full kind of person, you'd look at the list of heavy hitters making these commitments (Amazon, Facebook, Mercedes, Nestle, General Mills, Microsoft, Exxon, Netflix, etc.) and say "Only 8%? Yeah, we're going to see a lot more of these commitments coming down the pike."

At #forestproud, we're glass half-full kind of people. So, if you ask us, this is surely just the beginning.

It's About Forests 🌲🌲

Whether mentioned directly or indirectly, forests and natural climate solutions are a thread that is consistently pulled through each of these Net Zero commitments. When companies talk about "investing in projects that remove carbon from the atmosphere" or "projects that prevent carbon from entering our atmosphere", what they're talking about (explicitly or not) is forest and forest products. Carbon offsets, tree planting, material substitutions, packaging alternatives - these natural, renewable, and sustainable solutions start with healthy forests.

Tree planting and reforestation campaigns have come to solidify themselves as the tip of the spear for Net Zero campaigns. No doubt driven in part by its simplicity and positive public perception by those least familiar with the nuances of the forest sector, there is a tremendous opportunity to build on this momentum and use it to dive deeper into the intricacies of forest management and other topics that really explain not only who the sector is and what we do, but why we're critical in the fight against climate change.

It is why one of our goals this year is to increase the overall share of voice of the forests in carbon and climate change conversations. The goal is to support and further drive conversations around forest solutions by being a credible, authentic, and dynamic voice that connects the dots between forests - and all the products and benefits they provide - and the role they play as the most powerful solution we have fighting climate change.

- The #forestproud team

Reimagining Cities Illustration
Reimagining Our Cities
Biomass + Renewable Energy, Carbon + Climate Change, Careers, Cities, Forest Management, Innovation, Mass Timber, People, Products, Urban Forests

FORESTS: Reimagining Our Cities

For the first time in history, more than 50 percent of the world’s population lives in a city.

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