Natural Climate Solutions

2021 Earth Day Pledges We Love

North Face

By 2025, 100 percent of its top materials used will come from recycled, regenerative or renewable sources

Why we love it:  Recycled, regenerative, and renewable = forests and forest products. 

Ninja Tune and Beggars Group

The two indie label groups – which house imprints like Big Dada and Technicolour, and Matador, Rough Trade, XL Recordings, and Young (formerly known as Young Turks) respectively – announced their pledge to go carbon neutral by 2024

Why we love it: Offsetting and reducing carbon emissions means investing in forests and forest solutions. 

HP, Inc.

In advance of Earth Day 2021, HP set ambitious climate action goals including: carbon neutrality and zero waste by 2025 as well as net-zero deforestation. 

Why we love it: Deforestation isn’t an issue in North America, but it is a leading cause of climate change globally. We hate climate change. 

Procter & Gamble

For Earth Day this year, P&G have launched a campaign to reinforce their commitment to becoming carbon neutral this decade. 

Why we love it: P&G is partnering with Conservation International and the World Wildlife Fund (WWF) to identify and fund a range of projects designed to protect, improve and restore critical ecosystems like forests. We love forests. 

Carl’s Jr. 

In celebration of this year’s Earth Day, Carl’s Jr. has partnered with Beyond Meat for the fast-food chain’s first-ever plant-based meat menu and plans to give away free plant-based burgers at one of its Los Angeles locations.

Why we love it: Livestock agriculture is one of the leading causes of carbon emissions and deforestation globally. We love free burgers, but we love forests and clean air more. 

Tyrone Williams
Natural Climate Solutions
Forest Benefits, Forest Management

Forest Champion Spotlight | Tyrone Williams

As a 3rd generation North Carolina landowner, Tyrone Williams opens up about the importance of keeping forests as forests and passing on his responsibility to future generations.

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Natural Climate Solutions
Forest Benefits, Forest Management

Forest Champion Spotlight | Tyrone Williams

Fourtee Acres Farms

Tyrone Williams opens up about the importance of keeping forests as forests and passing on his responsibility to future generations. As a 3rd generation North Carolina landowner and a nationally recognized tree farmer within the American Forest Foundation's American Tree Farm System, Tyrone's story connects the dots between forests, sustainable management, and the harmonious economic and environmental benefits that come with being a responsible steward of the land.

The Williams' family story starts in 1916 when his grandfather purchased 38 acres of land for $864. As Tyrone describes, "This was a great feat for any man at the time, but particularly so for an African American."

Initially, the focus was on clearing the land for agriculture - as the old saying goes, "Money doesn't grow on trees".

Organizations like the Sustainable Forestry & African American Land Retention Project (SFLR) are working with small landowners - like Tyrone, his wife Edna, and their three sons - to introduce them to sustainable forestry as a tool to increase family income and land value, with a broader goal of providing future generations with a better quality of life through forestland ownership and retention.

Not originally from a forestry background, Tyrone credits foresters and others in the SFLR community for their ability to help them fully understand the scope and worth of his land. Tyrone says, “When people trust other people, they tend to move quicker towards a common goal.”

Hear more about Tyrone and Edna’s forest journey and legacy in this podcast episode from Leadership Nature, digging deeper into Tyrone's work with SFLR and how he builds trust in his community. Talking Forests podcast host Candra Burns chats with Tyrone and Edna about building community, and growing a legacy through forest and family.

Zooming out, Katie Fernholz - the CEO of Dovetail Partners, an environmental non-profit - puts Tyrone's story in the larger context of the role sustainable forests play in helping to address the challenges that come with a changing climate.

Katie explores how the vast majority of forestland in the United States is privately owned and how, as a result of this dynamic, the majority of timber harvests come from privately owned forests like those owned by the Williams family.

Katie takes us one step further, and outlines how strong markets and demand for forest products are powerful incentives for landowners to replant trees and regrow forests, and a critical component of keeping forests as forests for the long-term.

Michael Green, Architect
Reimagining Our Cities
Mass Timber

Forest Champion Spotlight | Michael Green

Cities have long been labs for innovation. And thankfully, cities have an ace up their sleeve: forests. Meet Michael Green, pioneer and architect.

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